Primary Theory |
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Grounded in listening and understanding; crafted with passion and an innate curiosity.


Clear and powerful articulations of ideas across mediums; assets that work hard for brands.


Connections that create zealots – spurring engagement and genuine relationships.

Pri•ma•ry: (adjective) original; first or highest in rank or importance.
The•o•ry: (noun) a belief or principle that guides action or assists comprehension or judgement.

Design with purpose.

Primary Theory is passionate about helping companies tell authentic, impactful stories across mediums. More than anything we believe design should have clear intention and that creative solutions overcome complex challenges to drive change.

With deep experience delivering award-winning creative work for the world’s biggest brands, startups and nonprofits, our team is driven by integrity and collaboration in process, in design and in ourselves.

Culture is paramount to our work and happiness; it’s why we do what we do.  We’ve honed an organization of colleagues and partners bent on the intellectually curious, inspired and multi-dimensional … specialists who are energized by adventure and creativity.



Jeromie Neidlinger
Principal & Creative Director

Gavin Holmes
Motion Design & Visual Effects

David M. Bregande
Visual Design & Illustrator

Brent Beatty
Principal & VP Marketing

Rikki Osborne
Brand Strategist & Creative Writer

Jonathan Labadie
Jr Designer

Steve Tanner
Technical Director & Developer

Rick Archer
SEO/PPC Google Certified Strategist

What we do.

• Creative Strategy + Concept
• Integrated Marketing Campaign + Execution
• Brand Building + Identity + Launching

What we deliver.

• Graphic Design
• Integrated Content
• Social Management
• Data Visualizations
• Film & Video
• Websites
• Packaging
• Photography