Primary Theory | Primary Theory is a creative agency.
Primary Theory is a creative agency that partners with companies to develop and nurture impactful stories. We believe thoughtful design solutions overcome complex challenges and drive change.
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A creative agency focused on developing and nurturing authentic stories.
Design with purpose.
(adjective) original; first or highest in rank or importance.
(noun) a belief or principle that guides action or assists comprehension or judgement.
Georgia Tech Sustainability
I am a plastic bag
Meet at Murphy's
Smith Harper Greene
Be you. Everywhere.
A True Battlemage
We are passionate about helping customers tell authentic, impactful stories across mediums.
We believe 1) design should communicate with clear purpose to solve problems and 2) creative solutions overcome complex challenges to drive change.
We deliver our stories through:
Creative Strategy + Concept
• Brand Building + Identity + Launching
• Integrated Marketing + Execution
A culture of balance is paramount to delivering our best work.
We’ve built an organization of colleagues and partners bent on the intellectually curious; inspired and multi-dimensional specialists who are energized by adventure, creativity, and problem-solving.
Founder & Creative Director
Motion Design & Visual Effects
Art Director & Graphic Designer
David M. Bregande
Visual Design & Illustrator
Principal & VP Marketing
Creative Partnerships Manager
Technical Director & Developer
Brand Strategist & Creative Writer