Consulting / Branding / Web / Social / Print / ONGOING SUPPORT
The Southern Company Energy Innovation Center wanted to spur new ideas from within. We helped to create a compelling call to action around a new website and marketing campaign. The result reached thousands of employees and generated a fresh spark of engagement.
The company’s pre-established guidelines pushed us to innovate! We combined their iconography with new symbols to create a fresh new style. The result was a sister brand that perfectly embodied the spirit of innovation.
Their intranet technology relied on a legacy system from the early 2000s lacking today’s HTML5 standards. We viewed this as an exciting opportunity to overcome a limited functionality challenge. Our result was a simple, beautiful, intuitive delivery that ensured a seamless development implementation.
– Jason P., Manager at The Southern Company