I’m Jeromie.
I’ve spent 25 years turning forgettable brands into ones people actually give a damn about. I’ve been doing this since most founders were in high school. Big companies (Coca-Cola, Georgia Tech, UPS, Home Depot) and scrappy startups nobody’s heard of yet. Same story every time: good idea, shitty brand, money left on the table. At some point I got sick of watching it happen. Sick of “safe” logos that blend in. Sick of $20K websites that don’t make a dollar. Sick of agencies charging for 47 rounds of revisions because they never nailed the story in the first place. So I burned it all down and started Primary Theory.
One rule: Damn Good Design or nothing.
No committees. No fluff. No 200-page brand books nobody reads. Just the raw truth, the one story only you can tell, and a brand that finally feels like home.
I’m Jeromie.
I’ve spent 25 years turning forgettable brands into ones people actually give a damn about. I’ve been doing this since most founders were in high school. Big companies (Coca-Cola, Georgia Tech, UPS, The Home Depot) and hundreds of scrappy startups nobody’s heard of yet.
“Most agencies give you pretty. I give you a brand that actually works and doesn’t suck to look at.”
Same story every time: good idea, crappy brand, money left on the table. At some point I got sick of agencies charging for countless rounds of revisions, logos that blend in and websites that left clients wanting because they never nailed the story in the first place. This is when I started Primary Theory, a company that has a single focus. Damn Good Design or nothing at all.
One rule: Damn Good Design or nothing.
No committees. No fluff. No 200-page brand books nobody reads. Just the raw truth, the one story only you can tell, and a brand that finally feels like home.
Pri•ma•ry:
original; first or highest in rank or importance.
The•o•ry:
a belief or principle that guides action or assists comprehension or judgement.
“It’s rare to find a company that is insightful, strategic, nimble and incredibly talented.”