Damn Good Design

for Business and Institutions

Two kinds of people call me.

 

Founders who built something good the world can’t see clearly yet.

 

And institutions sitting on something that matters. Safety, research, lives. Something that isn’t reaching the people it’s meant to protect.

 

Different rooms. Same problem. Something true isn’t landing.

 

That’s the only thing I fix.

“Working with Jeromie was like putting on glasses for the first time.”

John Thomas, CoFounder, Element
They were up against Google and Amazon.
I changed the odds.
ITS Software had a better culture than the big boxes. They just didn’t know how much better. So I made TEAM the hero of their brand identity, and the right engineers connected immediately. Resumes jumped 78%. Top talent from the exact companies they’d been losing to.
ITS Software
Identity, Positioning & Brand System

 

View Case Study
Nobody was paying attention.
I made it impossible to ignore.
Georgia Tech had the data, the protocols, the signage. What they didn’t have was communication that landed. So I rebuilt how safety felt, not just how it looked. Lab incidents dropped 80%. The campaign is still running, still protecting people.
Georgia Tech
Safety Awareness Campaign
View Case Study
You have a problem that matters. To your organization, to the people it serves, to your own reputation. You need someone who’ll listen completely, then hand you back the one answer you can stand behind.
That’s the only kind of work I do. I listen until it’s obvious. 25 years, no trends, no guessing.
My name is Jeromie. I am Primary Theory.
jeromie@primarytheory.com
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