Most agencies sell you options; I provide the answer.
After 25 years in the trenches of high-stakes branding delivering national campaigns for The Home Depot and safety-led campaigns for Georgia Tech, I realized that “variety” is often just a mask for uncertainty.
I start with First Principles (“Primary”) and tested methods (“Theory”) to solve complex challenges. My One Truth Protocol is built on 25 years of skin in the game. I extract the Singular Truth of your brand to ensure you become the only choice in a over-saturated market where distinction is measured in dollars.
That Singular Truth will drive the Essential Architecture that ensures you are the only choice. You aren’t hiring me to ‘see what sticks.’ You’re hiring me to remove the risk of being ignored.
Pri•ma•ry:
original; first or highest in rank or importance.
The•o•ry:
a belief or principle that guides action or assists comprehension or judgement.
Selection-Based. Results-Driven.
I only take on 6-8 projects per year to ensure every client has the dedicated attention for bold transformations. (Availability: 1 Opening for Q1 2026)
“It’s rare to find a company that is insightful, strategic, nimble and incredibly talented.”
Primary Theory