For Agencies

Consider it done.

When your team is slammed, I’m the extra hand behind your work: brand, identity, campaigns, and art direction.
I’m Jeromie. Creative director and designer with decades of experience. I get in, get it done, and hand it back.

For Agencies

Consider it done.

When your team is slammed, I’m the extra hand behind your work: brand, identity, campaigns, and art direction.
I’m Jeromie. Creative director and designer with decades of experience. I get in, get it done, and hand it back.
Velocrit  Naming · Brand Positioning · Identity
A tax-credit platform needed a name with the weight of serious finance and the feel of speed. Built to look as natural on an F1 car as a term sheet
UT Southwestern  Safety Campaign · Branding
A campaign about sharps safety in a building full of experts. We connected on their terms. Protection is the point.
Sweet Cheats  Brand Identity · Packaging
Rebrand for an established baker, plus identity and packaging for their first retail product, a cake-in-a-box built to sell off the shelf.
ITS Software  Brand Identity · Culture System
Up against Google and Amazon. A better culture than the big box, so the new identity was built to prove it. It changed the odds.
Georgia Tech  PPE Awareness Campaign
They knew the safety rules and tuned them out. So the campaign made the danger real, not abstract. Accidents dropped by more than 50%.
Smith Harper Greene  Brand Positioning · Identity · Art Direction
Brand identity for a women's wear label going public, plus art direction for the launch shoot. Soft palette against bold shapes, built to match the confidence of the clothes.

How it works

Two ways I can help

Option One:

Creative & Direction

You’ve won more than the team can carry, but the project’s too good to pass up. I come in, find the one true idea, and shape the strategy, tone, and direction. I fit into your process, not the other way around. The work keeps moving.

 

 

→ Ad campaign ideation
→ Big idea collaboration
→ Brand strategy
→ Brand positioning
Option Two:

Design & Execution

You landed the project. You don’t have the team to take it on. That’s where I come in, concept to client-ready, behind the scenes or in the room. No ramp-up, no ego, just more team when you need it.

 

 

→ Brand identity & logotype
→ Art direction
→ Copywriting & taglines
→ Asset development

Why this works

I keep it deliberately small.

A few projects a year, by design.
I spent years running a shop, managing people, wrangling clients. I’m done with that part. What I’m not done with is the work itself, the thinking, the making, the part I’ve always been best at.

 

So now I keep a couple of regular clients and leave room for a few good shops to call when they need a senior hand. No empire, no overhead, no agenda. Just the work, done right.

Contact me

When the need arises.

Jeromie Neidlinger
jeromie@primarytheory.com
404-915-4220
Video call