– James E. Larson, Esq., CEO
Expert guidance for marketing initiatives that demand certainty.
We don’t just provide assets; we provide the Essential Architecture that ensures high-stakes initiatives deliver on their promise. For ITS, we extracted a Singular Truth that challenged conventional engineering perceptions and built an identity that transformed them into an employer of choice.
From Mechanical to Magnetic.
We replaced a cold, mechanical identity with a system rooted in passion and approachability. This wasn’t a “logo swap.” It was the creation of a cohesive architecture that scaled from internal culture to international software launches.
Dominance Across Every Touchpoint.
To own the market, a brand must be inescapable. We deployed the identity across high-conversion mobile interfaces and massive physical environments, ensuring the “Singular Truth” was felt by talent and clients alike.
ENGAGEMENT
150% Increase in Engagement
RECRUITING
78% Higher Resume Submissions
RETENTION
Zero Turnover in Key Roles
Ready for total brand clarity? Secure a 15-Minute Diagnostic.
“Primary Theory has become invaluable. Their expertise have significantly increased user engagement and recruitment.”
– Patricia A., HR Manager
I find the singular truth that makes your brand the only choice. 25 years of no trends and no guessing.
Current availability:1 Project Opening for Q1 2026
Primary Theory