Space Age Rebranding

ITS asked us to reinvent their brand to compete in a competitive Costa Rica market. They wanted to be an employer of choice and increase current employee engagement.

Consulting / Branding / Web / Social / Print / ONGOING SUPPORT

Our redesign better represents a passionate company culture. Down-to-earth, friendly, and approachable while producing stellar work. The logo-mark is brighter, less mechanical, and rounded to evoke these company traits.

“Primary Theory is critical in supporting our internal team. Always providing expert guidance in our marketing initiatives, and delivering outstanding results.”

– James E. Larson, Esq., CEO

Colorful, fun, distinctive characters challenge conventional engineering and software development perceptions. Our solution spurred engagement with their target audience in fun and unexpected ways.

ITS is now a unique and cohesive brand that encapsulates the company’s values. This approach has given them an edge in a very competitive market.

78% Resume Submission Increase

We’ve seen a significant increase in resume submissions. Moreover, current employees have overwhelmingly embraced the brand, highlighting its success.

Social Engagement is Up 200%+

On-brand social content significantly increases potential job candidates. We also saw a staggering 200%+ increase in followers across platforms.

“Primary Theory has become invaluable. Their expertise have significantly increased user engagement and recruitment.”

– Patricia A., HR Manager

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