Our DNA is to design with purpose.

Primary Theory is a full-service, creative agency with over 20 years of experience delivering award-winning work.


We are idea people, dreamers and do-ers, inventors and mavericks. We have a passion for great design, great clients and great beer. Among us you’ll find a collection of intellectuals and creative misfits. What you won’t find are any egos, cubicles or TPS reports.


We want you to know us as not just designers and creative thinkers, but collaborators and friends. As an integrated extension to your team, we invite you to come hang out with us or meet up in our Virtual Reality Bar. We love developing relationships with our clients that deepen year after year.

Smart design drives change.

From its inception in 2002, Primary Theory is still very much rooted in the concept that defined the name itself, striving for excellence from a place of originality. More than anything else we believe design should have clear intention and that creative solutions overcome complex challenges and drive change.

Social Projects

We love supporting causes that make a difference in how the world perceives the status quo and makes a change for the better. This is how we came to support Conscious Capitalism, a new way to think about business. People first actually…

Key Differentiators

Deep Experience

Over 20 years experience delivering award-winning work across digital and traditional marketing mediums.

Design with Purpose

Critical thinking drives creative results. We not only define what we do by rational thinking but our results drive change through inspiration.


We have the agility of a small agency with big agency experience and resources.

Business Strategy

We do more than just design, we’re strategic collaborators that help qualify the necessary choices to succeed.

We’re a Partner

We’ve helped a plethora of start-ups and use what we’ve learned to inform a practical approach to your marketing dollars.

And we’re Good People

We are genuine and believe in doing the right thing. We feel passionate about our clients and base our relationships on trust and authenticity.

Creative Veteran

the guy who’s seen it all and the one you’ll be working with.

Jeromie Neidlinger

Creative Director, Designer, Strategist, Consultant, Artist & Long Distance Kayaker


Jeromie, the Founder and Creative Director of Primary Theory provides creative and strategic direction across most mediums of communication including branding, identity, web, video, print and more. He uses an intuitive and collaborative process that has led to recognition within the industry from Communication Arts and Adobe.


Having over 20 years of experience has allowed Jeromie to work with a variety of companies ranging from small startups to worldwide brands like Coca-Cola, AT&T, GPTV, Georgia Tech and UPS.