It really is all about you

We’re not worthy, until we are. We apply communication, trust and authenticity to mitigate pain points from day one.

We listen, for hours.

We’re here to tell your story. We implement a process that will dig deep to understand your goals and defined expectations.


We communicate often.

Regular updates by phone, email and video chats keep everyone informed to all areas of your project.


We clarify scope.

Our initial discovery session provides a clear understanding of what you need, when you need it.

We meet deadlines.

We set realistic project expectations and timelines around them.


We invite participation.

We’re only successful if our clients participate. It’s actually a requirement because no-one knows your business better than you.

We got you

We’re small, but our wheelhouse of support is extensive.




Graphic Design





“I would rank Primary Theory in the top 3% of the website branding companies, and I’ve been in the industry since inception.”


– Jason P., Manager at The Southern Company

It’s a match.

If your DNA is to have a brand that cuts through the cookie cutter clutter, then we should talk.