– Katherine H., Communications Manager
Foundational Shift.
What began as a request for a strategic one-sheet evolved into a two-year partnership that redefined how Rubicon positioned itself as a global brand. We supported this transition as an integral extension of their team, providing the Singular Truth that made them the only choice in a competitive market.
Brand Clarity
To gain a competitive advantage, a company must deploy a cohesive brand language at every touch point. We delivered clarity of message through a 100-page website refresh, six integrated campaigns, five custom explainer videos and hundreds of hand-illustrated brand graphics. This brand overhaul ensured that every touchpoint digital or physical was immediately recognized and understood through their own distinctive persona.
Quality Execution.
A global brand system is only as strong as its execution. We moved beyond creative and design to provide Brand Management through weekly strategy sessions to oversee Rubicon’s national rollout. This partnership allowed their team to scale with speed and certainty knowing that every strategic decision was supported by a brand infrastructure built for the long haul.
Proprietary Motion & The Hand-Drawn Edge
To move a market you have to move the user. We bypassed stock imagery for hundreds of proprietary illustrations and hand-drawn animations that humanized a global recycling leader. This Genuine Grit in motion became the primary driver for a 20x increase in sales leads and provided a visual edge that competitors couldn’t replicate.
Primary Theory