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In an unforgiving and fast-paced business landscape, your company’s survival relies on swiftly and effectively conveying your brand’s message and doing it with unwavering clarity.
With today’s swipe culture and information overload across numerous marketing mediums, brands encounter a crucial challenge—they only have a fleeting chance to capture your attention and demonstrate their value. Thus, as a brand, it’s vital that you ensure your audience can effortlessly grasp who your are and what you do within three seconds or less.
It takes .05 seconds for people to know if they can trust your brand.
-Edelman Marketing
These “mighty three seconds” are where clear and concise branding comes in. Your brand is the foundation of your entire marketing strategy, and it’s the first thing potential customers will see when they interact with your business. If your brand message isn’t immediately clear and engaging, customers simply move on to one that is.
That makes sense, but what qualifies as branding for my business?
Great question. The word branding can mean many things to many people. To us, it simply means authentically communicating who you are and what you do. That is the essence of your “brand” message. Once the essence has been defined, visuals can be created to represent those traits to the world. This can be done with an orchestra of colors, shapes, fonts, photography, illustrations, iconography and much more.
Ok got it. But my business is just starting out. Is branding really that important for me?
Yes! In fact, branding is especially crucial for young businesses because it communicates your values to your audience right from the start. When you have a clear understanding of who you are and what you stand for, your audience can understand that too.
Imagine choosing the color gold for the branding of your new pool business. Do people associate that color with cool water and relaxation, or would blue be a better choice? you don’t want to create a mismatch between your visuals and your message. Effective branding ensures that your colors, style, and overall mood align with your business and evoke the desired response from your target audience. Branding helps you quickly make the right impression and connect.
We’re exposed to between 4,000-10,000 advertisements per day.
– Forbes Magazine
The key to creating a strong brand message is to focus on clarity and simplicity. Your message should be easy to understand, even for someone who knows nothing about your business. It should be memorable and resonate with your target audience, conveying your unique value proposition and differentiating you from competitors.
Here are three MIGHTY ways to grab attention
in 3 seconds or less:
Be Clear.
Keeping it simple and removing the fluff enables your audience to better grasp your brand and connect it. Clarify your brand message for maximum impact.
Be Authentic.
Develop a genuine point of view and communicate it honestly. This will give your brand a singular personality that stands out from others.
Be Cohesive.
If your brand color is “Goofy Grape,” own it! And be sure it’s consistently presented as “Goofy Grape.” That way, when consumers see your color, they know it’s you!
The importance of your business brand being understood within those might first three seconds cannot be overstated. If you’re ready to gain clarity and set yourself apart from the competition, connect with me.
