I Am A Plastic Bag

The Georgia Tech Office of Sustainability aimed to create a strong impact at their Earth Day fair. We assisted them in developing an idea centered around tote bags made from recycled bottles.

Consulting  / Campaign / Assets

This concept became a theme for the messaging campaign as well, using wordplay to attract attention and ultimately win the award for Best Presentation at the event. The totes were so popular that they ran out of inventory well before the fair was over.

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