Smart design drives change.

Primary Theory is a creative agency that is passionate about delivering stunning, emotion-driven design that resonates with your audience and compels them to act. How can we help you?


    We are a full-service agency that can manage your project from concept through delivery. During your free consultation, we can provide a range of options tailored to your specific needs.

    Branding  •  Web  •  Creative  •  Motion  •  Consulting

    We Simplify the Complex.

    Primary Theory takes in all of the details behind your brand and pinpoints what is most important to your audience.

    01. Discover

    We do a deep dive to learn the DNA of your organization. We collaborate and identify specific needs.

    02. Define

    We extract what makes your offering uniquely yours and let that drive the creative and design direction.

    03. Design

    We design with purpose. Our strategic concepts and meaningful design cuts through the clutter and speaks to your audience.