The decision to use storyboard boxes as a visual narrative made perfect sense in telling the Storyboard story. It effectively communicated the film industry they serve, while also incorporating elements of accounting through the use of spreadsheet cells that help clients tell their own stories.

“Working with Jeromie on our branding journey was like putting on glasses for the first time: Everything became clearer, had more focus and appeared more colorful.”

– John T., Co-Founder, Storyboard

Our inspiration for the project came from Storyboard’s passion for movies and the creative industry. We aimed to create a narrative that would be immediately recognizable to their audience, yet presented in a fresh and innovative way. To achieve this, we infused movie industry terms such as “action,” “cut,” and “wrap” to represent the support Storyboard offers to the creative community.