Changing the Rules of Recycling

We worked closely with Rubicon Global’s marketing team to help transform their brand, effectively becoming an integral part of their team.

Consulting / Branding / Web / Social / Animation / Videos / Marketing Assets

What originally started as a small ask – to develop a sales pitch one-sheeter – evolved into a creative and strategic partnership, spanning a variety of platforms and mediums.


We produced six integrated marketing campaigns, five animated videos, 114 custom illustrations, seven deck templates, 74 web pages, and dozens of other various marketing collateral.

80K+ Web Traffic Increase

Our partnership boosted web traffic from 20,000 visitors monthly to over 100,000 unique visitors. Monthly sales leads grew by a factor of 20.

“Primary Theory is so much more than an agency, they have truly become part of our team.”

– Lucy B., Marketing Coordinator

“It’s rare to find a team that is insightful, strategic, nimble and incredibly talented.”

– Katherine H., Communications Manager

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