Primary Theory

Damn Good Design

Agency Quality Branding for Startups and Small Businesses

Connect with Jeromie, Primary Theory’s founder for quick tangible advice
that moves the needle—start with a free 15-min chat. 

 

+ Find out how or where to start
+ General brand review
+ Visual Identity sparks
Let's Talk

Gain Access To Your Branding Edge

25+ years elevating brands such as Coca-Cola, Georgia Tech, UPS & The Home Depot—Jeromie channels that experience into authentic branding edges for scrappy startups and emerging businesses.

From hourly consulting to full launches—tailored support at your pace.
Top level review for

BRAND CLARITY

A quick one on one call to provide general brand feedback and a clear path to move your brand or project forward with intent. ($250 Hourly/2-Hr Min)

 

+ Find out how or where to start
+ General brand review
+ Visual Identity sparks
Define your story with a

BRAND / REBRAND

We discover your unique traits and create your overarching identity: From the logo to the visual style guide, we equip you with the tools to successfully launch as an authentic brand from day one. (Starting $5K)

 

+ Brand Strategy 
+ Logomark
+ Visual Identity
Full agency support with

BRAND SUITE

This is for the business that needs an ecosystem of support to launch or relaunch their brand. Our branding process is expanded to encompass additional web design and strategy needs. (Starting $7.5K)

 

+ Brand Strategy 
+ Logomark & Visual Identity
+ Web Design

Ask Me Anything

Risk Free 15 min chat with Jeromie

A Direct Path to Get Results

It’s simple—no BS, just Damn Good Design with a measurable edge.

Our ReBranding had a 78% resume submissions surge and  200% social boost.

– James L., ITS 

Brand clarity boosted our website traffic by 80% and sales leads x20.

 

– Katherine H., Rubicon Global

A bold PPE campaign spiked student awareness significantly and cut lab injuries 90%

– Karin F., Georgia Tech

“I would rank Primary Theory in the top 3% of the website branding companies.”

– Jason P., Manager, The Southern Company

Branding Answers in 15 Minutes

Schedule Now