I find the singular truth that makes your brand the only choice. 25 years of no trends and no guessing.
Availability:1 Opening for Q1 2026
They can’t compete with what they can’t replicate.
Stop paying for the privilege of being ignored.
Anti-Synthetic Identity
A brand that cuts through the sea of “perfect” AI noise with raw human conviction.
High-Velocity Execution
No bloat. No dragging your feet. We move from internal mess to market-ready in weeks.
Commercial-Grade Design
Visuals engineered for leads, LTV, and recruitment. Design is a growth lever, not a garnish.
The Singular Truth Protocol
We don’t suffocate you with “options.” We identify the one path that makes you the only choice.
Selection-Based. Results-Driven.
I only take on 6-8 projects per year to ensure every client has the dedicated attention for bold transformations. (Availability: 1 Opening for Q1 2026)
Design is a Growth Lever, Not a Decoration.
We measure success in ROI, recruitment, and revenue.
The Talent Magnet
+78% Increase Resumes
We out-recruited the Costa Rican market by pulling Tier-1 talent away from Google, Amazon, and Microsoft. By aligning ITS’s internal culture with a high-conviction “Space Age” identity, we made them the only choice for top-tier engineers. This isn’t just design. It’s a proprietary moat the big-box giants can’t replicate.
The Lead Engine
2,000% Qualified Lead Growth
From zero marketing to a high-velocity revenue engine. We built the messaging, the assets, and the strategic protocol that scaled lead volume by 20x. By replacing the need for a bloated in-house department, we turned their brand into a self-sustaining lead machine.
The Safety ROI
80% Injury Reduction
We re-engineered how safety is communicated at Georgia Tech to ensure students actually use their protective gear. By turning complex operational risks into visceral, high-grit awareness, we delivered a radical drop in lab incidents. This wasn’t just a campaign. It’s a proven safety protocol that is still effectively protecting students year after year.
Precision at Scale. No Matter the Stage.
No fluff, no hourly billing, and no “exploratory” guessing. We get it right the first time.
Audit and Roadmap — $2,500
A 90-minute high-intensity diagnostic of your brand’s friction points. You get the truth, the North Star, and a roadmap of exactly what to kill. (This fee is 100% credited toward any full engagement.)
For Early Stage Startups
North Star Sprint
$25K+
A two-week high-velocity engagement to give your venture the visual conviction it needs to raise capital. We extract the Singular Truth of your business and build the essential architecture required to win. No fluff. No guessing. Just the definitive identity for a company that refuses to be ignored.
For Established Brands
Identity Strike
$45K+
A deep strategic overhaul to make your business impossible to ignore. We align your internal culture with an external presence that out-pulls global giants. This is for the brand that has the engine but lacks the armor to win the war for talent and attention.
For Growth-Stage Companies
Market Dominance
$65K+
A complete brand and conversion engine built to own a category and scale toward $100M. We build the messaging, the assets, and the proprietary moats that turn your brand into a self-sustaining lead machine. This is for founders who refuse to be a commodity.
“I would rank Primary Theory in the top 3% of the website branding companies.”
Primary Theory